Investor Presentaiton

QANTAS LOYALTY Today's standard practice Identification of target market Research Selection of target market Defined preferred audience 3rd party inferred data 3rd party inferred data 3rd party inferred data Display Publisher Mobile publisher Social publisher Data & Analytics Media Planning Shortcomings ■ Significant inaccuracy in reaching target audience ■ No ability to run true multi-channel coordinated messaging ■ No ability to employ robust measurement techniques to measure campaign effectiveness 107

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