Seed Industry Strategic Overview

K Growth Strategy - Initiatives FY18 Diversification Non cotton business stronger - reducing dependence on cotton О Cotton growth has been more ○ than other crops this quarter but the strategy is to grow non cotton business as well Selection Rice volume increased by more than 40% 。 Hybrid Rice and Bajra looking positive with new product contribution going up Nurturing Vegetables business о О Increased investment in R&D Demonstration of more than 50 different product in farmer field Spreading geographical footprint о Focused on strengthening distribution network beyond South and Central India, to northern, eastern and western geographies | | | | Bihar >50% growth Jharkhand >100% growth Orissa >50% growth West Bengal >200% growth Gujarat >50% growth Maharastra >50% growth Organizational Capability Human Capital О Appointed new R&D head, significantly strengthening the core team - had appointed Supply Chain, Marketing heads for Field Crop and Vegetable in last two years о Beefed up mid-level talent across verticals Increased resourcing in R&D Built exclusive Vegetables sales team of more than 25 dedicated employees from 4 same time last year Processes о Human Resource Management System being implemented for efficient management SAP implementation in progress Increased number of multi- locational trials in R&D for product evaluation Infrastructure О Purchased 24 acre land in Telangana for R&D and future expansions Increased visibility and mindshare Farmer Connect о Increased number of demonstration of pre commercial products о Increased number of below the line activities to connect with farmers Channel Engagement 。 Mapping of retailer and focus on key retailers o Improved engagement with Channel partners with more meetings Supply Chain Deliver volumes as per growth plan О Cotton planting completed in four strategic location as per plan О Rabi scale up plan in place Establish Vegetable seed production О Increased vegetable seed production area for catering to FY19 plan Improve efficiency in operations o Improved recovery rates of selection rice in new Mulangoor plant • Leverage Mulangoor plant to handle higher thru-put Improve seed quality о Reduced raw seed failure compared to last year in Maize and Cotton. Reinforce cotton leadership Expanding footprint outside of Telangana/Andhra Pradesh and Karnataka 。 Significant growth and market share gain in Gujarat and Maharastra Increased R&D effort in North New Products 。 Money Maker ramp up positive О New product contribution up from 7% to 17% 34

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