GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

GAP Generally Accepted Practices USC Annenberg The Media Environment: Establishing Context Scope of Social Media Use: Minimum vs. Maximum We use social media to engage in conversations with members of the public. Social media pervade every aspect of our business (i.e. customer relations and support, tech support, management, int. com, etc.) 62 Strategic Communication and Public Relations Center Mean % Strongly (1-7) Agree (6-7) 4.93 49.1 3.52 17.8

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