Working Toward the Mobility Society of the Future
Message from
the President
The Source of Our
Value Creation:
What Makes Us Toyota
Value Creation Story:
Working toward the Mobility
Society of the Future
Business Foundations
for Value Creation
Corporate Data
Message from the CSO > Roundtable Discussion with the Outside Directors > Dialogue with Institutional Investors on Corporate Governance > Corporate Governance
Message from the CFO > Capital Strategy >The Environment > Vehicle Safety > Quality and Information Security > Intellectual Property and Privacy > Value Chain Collaboration
>Human Rights Diversity and Inclusion >Human Resource Development >Health and Safety and Social Contribution Activities Risk Management and Compliance
Intellectual Property and Privacy
Intellectual Property
Fundamental Approach
By ambitiously engaging in forward-looking
research and development, Toyota strives to
enhance product appeal and technological prow-
ess, which have served as the sources of
Toyota's competitiveness. At the core of Toyota's
products created through this research and
development lies intellectual property, including
inventions, know-how, and brands. This intellec-
tual property constitutes an important manage-
ment resource. By protecting and utilizing our
intellectual property in an appropriate manner,
we strive to contribute to society.
Intellectual Property Activities
To realize the mobility society of the future,
Toyota is carrying out intellectual property activi-
ties in line with management priorities. For exam-
ple, we are focusing resources on such areas as
carbon neutrality, including the development of
Other vehicle technologies
(Engine, body, chassis, etc.)
75%
Registered Patents
by Technological
Electrified vehicles
14%
Batteries
7%
Automated
Field in 2012
driving
3%
Connected
1%
electrified vehicles and batteries, and on soft-
ware and connected initiatives, including con-
nected and automated driving technologies. We
are also reinforcing efforts to obtain and utilize
intellectual property licenses in such areas to
strengthen our future competitiveness.
Organizational Structure
With intellectual property functions at its R&D cen-
ters in Japan, the United States, Europe, and
China, Toyota supports technological development
globally through the organic and systematic coordi-
nation of R&D and intellectual property activities.
We work in collaboration with approximately 110
highly capable law firms around the world to collect
intellectual property information and appropriately
handle any intellectual property disputes that may
arise in specific countries or regions.
To enhance the close coordination of manage-
ment, R&D, and intellectual property, Toyota
maintains the Intellectual Property Management
Committee. The members of the Committee
discuss and make decisions on matters related
to obtaining and utilizing important intellectual
Other vehicle technologies
(Engine, body, chassis, etc.)
49%
Batteries
19%
Patents by
Technological Field
in 2022*
Electrified
vehicles
18%
Connected
9%
Automated driving
5%
property conducive to management as well as
policy for responding to management risks
related to intellectual property.
Intellectual Property Activity Achievements
Toyota holds approximately 69,000 patents in
key countries around the world (as of March
2022) and files approximately 14,000 patent
applications a year domestically and internation-
ally. In 2021, Toyota was the holder of the most
patents among car manufacturers in Japan and
the United States. Moreover, Toyota is consis-
tently at the top of a ranking released by an
external institution of companies filing patent
applications concerning decarbonization-related
technologies with the Japan Patent Office.
Privacy
Based on its "Customer First" policy, Toyota com-
plies with the relevant laws and regulations of the
countries and regions in which it operates and
respects privacy as a member of international soci-
ety. By appropriately managing and correctly utilizing
Rules for the Handling of Personal Information
Customer first
Quality first
Product and
Experience
Compliance
Stakeholder
information, Toyota strives to make ever-better cars
and contribute to enriching the lives of communities.
Specifically, based on our Privacy Code of
Conduct and the Toyota Privacy Notice, we have
set up and operate a privacy governance frame-
work centered on the appropriate management
and protection of personal information and other
data related to privacy. While maintaining compli-
ance with the Act on the Protection of Personal
Information and other laws and regulations,
Toyota strives to utilize information to solve social
issues and provide better products and services.
Toyota Privacy Notice
Privacy
Privacy Code of Conduct (Excerpt)
<What Toyota employees should strive for>
We will comply with laws and regulations when
handling personal information. We will respect
privacy. In addition, in order to provide prod-
ucts and services that delight our customers
through the appropriate handling of informa-
tion, we will establish a sustainable and superi-
or information management system and aim to
be a company that sets a global standard.
Listen to customers carefully and sincerely.
Respect customer privacy in the development and operation of products
and services. (Privacy by design)
When using customer-related information, create services and products
that suit each individual customer to achieve customer happiness.
Information management based on complying with laws and regulations.
Cooperation with our stakeholders to respect our customers' privacy and
comply with laws and regulations.
Human resource development
Achieve a high standard of privacy governance.
*Total patents registered or under application in Japan and overseas
TOYOTA MOTOR CORPORATION
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