Transforming Marketing

STAGWELL UNIQUELY POSITIONED To Capture Share As New Markets Emerge & Mature $1.3T TOTAL ADDRESSABLE NEW MARKETS IN 2026 ΑΙ $50B $700B $525B ARTIFICIAL INTELLIGENCE Delivering proprietary Al-enabled tools and services, developed in-house by Stagwell Marketing Cloud, to help marketers increase performance and productivity across their business. DIGITAL TRANSFORMATION Helping brands revolutionize their approach to the customer, by developing transformational experiences and systems, that deliver tangible returns on investment and foster deeper customer relationships. DIGITAL MARKETING SERVICES Gaining market share versus incumbent players driven by a combination of digital-first capabilities, designed to capitalize on changing customer behavior, and award-winning creative agencies. Source: Artificial Intelligence - "Global Artificial Intelligence (AI) in Marketing Market Forecast 2021-2028", Inkwood Research - Assume 26.58% CAGR from 2021-2026 Digital Transformation - "Digital Transformation Market - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032", Precedence Research - Assume TAM for STGW represents 20% of Total Size Digital Marketing - "Global Digital Marketing Market Outlook", Expert Market Research - Assume 13.1% CAGR from 2022-2026 STAG WELL OPPORTUNITY 8

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