St. Louis Investor Conference

World Class Commercial Program • We have Defined Roles and Responsibilities Established Routines Processes WORLD CLASS COMMERCIAL PROGRAM Communicated Standards ... Expectations Aligned the training with development plans • 2011 We Will Compete between Regions ABInBev Dashboard Results Business KPI's Dashboard Pillar Product ΚΡΙ U.O.M Treat the Deviation jan/09 Actual Planned Traffic Actual Value Planned Value Value Light YTD Value YTE YTD Traffic Light Talent Pipeline Talents Managed Key Positions Vacancy Fulfilment % RP Tools 81% 80% 81% 80% Talent Pipeline Talents Managed OPR Shape Dispersion % RP Tools 31% 10% 31% ave 10% igo Talent Pipeline Staffing Executed Vacancy Fulfilment % RP Tools 80% 70% 80% 70% Organization&Rewards People Package Managed (ZBB) FTE Evolution #He RP Tools 8132 8560 8132 8560 Organization&Rewards Rewards Managed Comparatio % RP Tools 10% 20% 10% 20% Action Plans Organization & Rewards People Package ZBB compliance own Managed (ZBB) entity EUR (X 1.000) RP Tools 5.441,81 € 4.566,96 € 5.441,81 € 4.566,96 € KPI: GAP ANALYSIS Performance Review Process Improvement ABInBev PROBLEM CAUSE ACTION Resposible Date DUE DATE Sandro OWNER A.1.1. Present recommendation to ManCom to gain buy-in from L1s STATUS Sandro / Jose IN PROCESS Compete Globally ... Our goal is to be the best of the best! Objective: Senior management unable to fully understand and evauate KPI performance issues based on the current level of analysis presented during the monthly Performance review process A.1. Prior culture was focused on presenting the solutions and not. the analysis on the root causes A.1.2 Prompt Luiz to require Gap Analysis A.1.3. Include analytical reviews during April Performance Reviews Sandro NOT STARTED PPMs supported by Jamie, Mark NOT STARTED and John A.2.1. Establish minimum requirements for analytics - Utilize tool to identify top three problems, at least two causes and action items to address the causes All IN PROCESS A.2. No formal methods or tools to support analytics A.2.2. Expand the current Action Plan to include problem statement and root cause Jose CONCLUDED Conduct first level training on use of the tool for Functional PPM's and other key staff Jose NOT STARTED A.3. Inconsistent analytical emphasis and skills in the existing organizations Train larger group of functional resources to improve analytical skills (White Belt Training) Jose NOT STARTED Winning at retail depends on our ability to improve retail execution a key enabler in this is the implementation of our WCCP Program

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