Investor Presentaiton

Understanding key variables to drive growth ARCACONTINENTAL 175 Variables Price Gap Promotion & Advertising • Price Change STRATEGIC Holiday and 19% Weekend Stockup 'Why Model" 93 Variables Sales Visits New Customer Performance 11 Sets of Variables 3 Categories OPERATIVE Service Indicators RED Improvement EXTERNAL Economic Environment • High Temperature Weather 16% 10% 2% 14% 3% 11% 7% 4% 4% 4% FINDINGS Identify key variables of overall performance and build a scorecard, also differences between Arca Continental's Markets ACTIONS Price Religion and Fundamentals We strengthen our price religion in territories with high price elasticities and build our fundamentals (KPI's) 13

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