Project Inspire: 'Future Proofing' HDFC Life
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Diversified distribution mix growth strategy
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Agency
Segregating Growth (tier 1) and
Focus (tier 2/3) markets
Developing micro market
strategy
Focus on improving agent
productivity across all markets
Bancassurance
Increasing penetration across all
customer segments
HDFC Bank: Expanding in SURU
(Semi-urban and rural)
markets
Sharper focus on cross-sell and
up-sell to existing customers
₹
S
1++
8&E T
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Other Key Alliances
Gained significant experience of
working in multi-tie
Tie-ups with partners with
stronger presence in non-metros
and various other Small Finance
Banks allows entry into new
market segments
Strong growth momentum
across multiple partners
Direct/ Digital
Leveraging analytics for cross-
sell/upsell
⚫ Simplifying and personalizing
journey to offer better experience and
attract younger customers
Partnering with start-ups through
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Futurance program
Profitable
distribution
Diversified
Technology
growth
First
Customer
mix
& governance
Analytics
digital &
management
Risk
HDFC
LifeView entire presentation