Investor Presentaiton
QANTAS LOYALTY
Red Planet: The consumer difference
Consumer A
■
Upcoming travel in
Australia
Be
the
ones
with a story
four times bigger.
Hilton
BOOK NOW
Speffer
155 Macquarie Street, Sydney, NSW 2000
M
2/219 Kent Street, Sydney, NSW 2000
P
Ray White Project Sales
AM
LUXURYS
Blue chip serviced apartner
Fimorphaco Vide
| Red Planet targeted advertising based on direct
knowledge of consumer attributes
-
EXPERIENCE
EXTRAORDINARY
WESTERN AUSTRALIA
DISCOVER ARDI
155 Macquarie Street, Sydney, NSW 2000
221 Met, Sy NSW 2
Ray White Project Sales
DIAMOND
CO
M
Consumer B
■ Searched for flights
to WA and are from
the East Coast; or
☐
In the top 3 deciles
of our WA travel
prediction model
and are from the
East Coast
Other advertising - identical promotion even though consumer
A versus Consumer B had vastly different attributes
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