Investor Presentaiton

4 Expansion Platform Designed for Future Growth DETSKY MIR RETAIL CHAIN Store Management and Rollout Strict investment hurdles for store openings: Focus on high-traffic shopping centres Opportunistically consider standalone locations Flexible approach to store formats with size ranging from 500 to 2,000+ sqm Limited Capex per sqm due to asset-light business model with only 4 owned stores, including DM store on Prospect Vernadskogo (Moscow) Strong Infrastructure Backbone Distribution & Logistics Well-established import trade competencies and in- house customs department: Direct import contracts accounted for c.25% of 2017 revenue 2 modern DC in Moscow region of approximately 70,000 and 20,000 sqm Target centralization level1 of 75%² is achieved ■ Increasing importance of e-Commerce as part of the omni-channel sales strategy In September 2017 Detsky Mir signed a preliminary rent agreement for a 46,000 sqm class A DC in Ural (Chelyabinsk region) for 10 years, likely to be launched in 1H 2018 New DC in the north of Moscow region being considered for a 2019 launch Detsky Mir and ELC Network of 622 Stores2 Across Russia and Kazakhstan IT Infrastructure Set-up SAP system manages on-stock balances IT-infrastructure is able to support up to 800 stores with in-store pickup function SAP Hybris (e-commerce platform) implemented in 2017 Imported goods Moscow Kazakhstan Siberian Ural Volga Cities with over 1 million inhabitants Cities with less than 1 million inhabitants Existing distribution centers Kazakhstan 1 Centralization level measured as ratio of cost of goods delivered to DM stores directly from DM's DCs to the total cost of goods delivered to DM stores 2 As of 31 December 2017 Southern Northwerstern Central Moscow 18

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