B2B Growth Avenues

Younger Demographic Represents Greatest Opportunity for Growth In m 16-24 25-34 35-44 45-54 இ 55-64 Internet users 7.2 7.8 8.1 8.4 7.1 Penetration (%) 77% 64% 49% 39% 28% Music streamers1 5.6 5.0 4.0 3.3 2.0 (free + paid) (-) Of which already paying² (2.5) (2.2) (1.7) (1.4) (0.8) (=) Business Potential 3.2 2.7 2.3 1.9 1.2 Free streamers to be converted +55% vs. average other age categories Source: Extracts from GWI Consumer Surveys. Base: Internet users in France. Waves: Q2 2022, Q1 2022, Q4 2021 and Q3 2021. (1) Question: Time spent on music streaming services. (2) Question: Digital content purchased for music streaming services. Also receptive to "younger" brand 64 ठ

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