EXPERIENCE PURSUIT
PURSUIT'S EXPERIENCES HAVE PRICING POWER
Our continued focus on the guest experience and revenue maximization in capacity constrained iconic destinations allows us to
drive increases in rates and spend per guest while maintaining high guest reviews
MOUNT ROYAL HOTEL REFRESH
79% ADR
INCREASE
68% REVPAR
INCREASE
from 2016 to 2022
ADR
GLACIER VIEW LODGE REFRESH
101% INCREASE
from 2016 to 2022
86%
REVPAR
INCREASE
REVENUE MANAGEMENT
FOR MAXIMUM YIELD
Selling the RIGHT PRODUCT
to the RIGHT CUSTOMER
at the RIGHT TIME
with the RIGHT PRICE
on the RIGHT DISTRIBUTION channel
with the best commission efficiency
BANFF GONDOLA REFRESH
59% ETP
80%
INCREASE
REV/VISITOR
INCREASE
from 2016 to 2022
MALIGNE LAKE TOURS BUY/REFRESH
ETP
64% REV/VISITOR
45% | 64%
INCREASE
INCREASE
from 2016 to 2022
PURSUITS
13
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