Clearwater Seafood - Economic Impact and Strategic Partnerships
Core Strategies
1. Expand Access to
Supply
Expand access to supply of core species and
other complimentary, high demand, premium,
wild and sustainably-harvested seafood through
improved utilization and productivity of core
licenses as well as acquisitions, partnerships,
JV's and commercial agreements
2. Target Profitable & Growing
Markets, Channels & Customers
Segment and target markets,
consumers, channels and customers on
the basis of size, profitability, demand
for eco-label seafood and ability to win
Win in key channels and with customers
that are winning with consumers
3. Innovate & Position Products
to Deliver Superior Customer
Satisfaction & Value
Innovate and position Clearwater's
premium seafood to deliver superior
satisfaction and value that's relevantly
differentiated on the dimensions of taste,
quality, safety, sustainability, wellness and
convenience
4. Increase Margins by Improving
Price Realization & Cost
Management
Leverage scarcity of seafood supply/increasing
global demand to continuously improve price
realization, revenue and margins
Invest in, innovate and adopt state-of-the-art
technology, systems and processes that
maximize value, minimize cost, reduce waste,
increase yield and improve quality, reliability
and safety of our products and people
5. Pursue & Preserve the LT
Sustainability of Resources on Land
& Sea
Work in partnership with DFO's & NGO's to
lead R&D & industry-wide deployment of
sustainable harvesting practice, ensuring long
term health of resource & value of licenses &
quotas
" Continue to advance our company-wide
sustainability framework to improve
economic, environmental & social outcomes
on land & sea
"
"
6. Build Organizational Capability,
Capacity & Engagement
Attract, engage, train, develop, reward
and retain the best talent
Build business system and process
excellence company-wide
Communicate and aspire to live our
mission, goals, values and code of
conduct every day
Clearwater
remarkable seafood, responsible choice
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