Allegro Acquisition of Mall Group Presentation
2 Competitive landscape with no large incumbent positions...
E-commerce segment share
% of GMV 2020
#1
#2
#3
Czech Republic
alza.cz
16%
MALL
9%1
HP Tronic
4%
རྒྱ
Slovakia
alza.cz
-10%2
MALL
5%
Nay
4%
• Scattered segment
Slovenia
MALL
24%
Amazon4
Hungary
Emag
11%
Ebay
11%
9%3
Media Markt
4%
Tesco
Croatia
Alibaba Group
25%
Ekupi
3%
11%
Amazon 4
10%
1. Includes Internet Mall as and CZC.cz
2. Although not ranked first by Euromonitor, Alza.cz estimated segment share is based on traffic share analysis vs. Mall Group, industry insights and multiple press articles regarding the Slovakian segment shares
3. Includes Extreme Digital
4. No dedicated country-specific operations and website, export sales
Source: Euromonitor
shares in each
country
• Clear opportunity
to create a pan-
CEE commerce
platform
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