Investor Presentation August 2023
BUILDING CAPABILITIES TO CATER TO A GLOBAL
AUDIENCE
In English
midlands with
access to global
product
development
capabilities and
ecosystem
Rs 1,462
cumulative R&D
spends in the
last 5 years
Bruntingthorpe, UK
ROYAL ENFIELD
ROYAL ENFIELD
New Product
Introduction (NPI)
framework in place to
develop best-in-class
products in an optimal
timeframe
Next five-year product
pipeline in place
Chennai, India
World-class facilities
with multiple Teams
working from
concept stage to
production Advanced
Engineering and EV
teams working on
future requirements
Total of 450+
dedicated R&D
employees
Product
Strategy
Identify opportunities,
define products
Industrial
Design
Virtual design of the
product
Product
Development
Engineering analysis
design and validation/
of powertrain
Programme Management
Genuine Motorcycle
Accessories
Define, Design and
Develop
Current
Engineering
Continuous
improvement of
products post launch
Coordinate development from concept to production
INVESTOR PRESENTATION
August 2023
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