Vivid Seats Results Presentation Deck
Net Promoter Score
VIVIdseats
31
ticketmaster
1
Vivid Seats earns strong scores from fans & sellers alike
Fans
axs
-12
SeatGeek
-26
StubHub
-28
Vividseats ticketmaster
51
-52
Sellers
SeatGeek
-57
axs
-71
StubHub
-79
*Source: NPS survey among 979 Vivid Seats buyers and 95 sellers performed by MMR Research Associates in April 2021. As used in this presentation, NPS refers to a percentage, expressed as a value from -
100 to 100 to gauge satisfaction of consumers/sellers that actually used Vivid Seats and other ticketing services in the preceding 3 years, using the question, "How likely would you be to recommend the
following ticketing company to a family member, friend or co-worker?" on a 0 to 10 scale. Responses of nine or ten are considered "promoters" and responses of six or less are considered "detractors." The
percentage of respondents who are detractors is subtracted from the percentage of respondents who are promoters, and the resulting percentage is the NPS or "Net Promoter Score".
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