Wix Results Presentation Deck
Significant Returns on R&D Investment
Annual R&D investment¹
Multiple New Products
Total incremental R&D investment
over 2014: $120 million
$51
2014
$68
2015
$88
2016
$121
2017
The New
WIX Editor
WIXADI
WIXStores
WIXBookings
WIX Video
WIXShoutOut
WIX Music
WIX App
¹Non-GAAP R&D expense, in millions
and many more...
2Value created over 6 years from time of cohort creation
³Growth of users and premium subs in first four quarters of Q1 2017 cohort compared to Q1 2014
4Based on full-priced (excluding sales), new annual subscriptions purchased in the US for each quarter
Significant Value Creation
2014-2017
~$800 Million
cohort value created²
Growth of Q1 user cohorts:
3
81%³
Increase in users:
44%³
23% lift in ACPS4
+660K incremental net
subscriptionsView entire presentation