a16z Podcast Market Overview

Spotify made a major push into podcasts last year and is stronger in states with less podcast listening overall, suggesting that it has grown the total audience of podcast listeners 0.37 0.36 0.29 Downloads per Capita 0.12 0.13 0.30 0.22 0.13 0.14 0.36 0.05 0.15 0.09 0.09 0.15 0.13 0.09 0.14 0.27 0.12 0.13 0.07 0.07 Downloads per Capita 1.22 0.18 0.14 0.25 0.11 0.11 0.08 0.13 0.05 0.09 0.14 0.06 0.15 0.09 0.10 0.18 0.21 0.33 1.22 0.23 0.25 0.18 0.23 Delaware Columbia New Hampshire Rhode Island Connecticut 6.8% 5.2% 6.4% Downloads from Spotify 9.9% 7.1% 6.2% 7.3% 7.0% 5.7% 7.5% 5.9% 6.4% 6.1% 7.5% United States 7.0% 5.5% 8.0% 6.1% 6.4% 6.4% 5.5% 5.3% 7.2% 6.5% 7.8% 5.6 % 5.7% % of Downloads from Spotify 5.0% 15.0% 4.8% 6.8% 6.5% 6.1 % 6.8% 5.2% 5.0% PS 6.1% 8.2% 6.8% 7.1% 6.2% 4.8% 4.8% 5.8% 4.4% Maryland District of Rhode island Connecticut Source: https://medium.com/megaphonepods/spotify-is-growing-the-pie-bbdd06079c68 "download rates for 21 large-volume shows available in Spotify as well as more established apps for a period ranging from June 2018 to January 2019." © 2019 - Andreessen Horowitz 17

View entire presentation