Affirm Investor Day Presentation Deck

B2B transactions with sole proprietors are an immediate adjacent opportunity The factors that enable us to win with consumers also allow us to support sole proprietor buyers AFFIRM | 2023 U.S. B2B TAM SMB Financing Market: >$1.4T Addressable SMB Financing Market: >$700B Addressable Sole Prop Spend:>$300B Beyond sole The overall B2B addressable market is props substantial and untapped Terms loans + lines of credit Credit cards 36% U.S. SMB Financing TAM 7% SMB Lending Est. $1.4T¹ 16% 7% 21% 13% SMB Financing market size based upon 2017 CFPB data. Addressable SMB Financing Market based upon business credit card, term loans, and lines of credit available to SMBs according to 2017 CFPB data. Addressable sole prop spend defined as nonfarm sole prop spend on materials, supplies, and other purchases according to 2020 IRS data. SBA loans Invoice factoring Equipment leasing Net terms affirm 53

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