Sonos Results Presentation Deck
Overview of Key Metrics
Fiscal year
Sonos households (M)
New HHs
Products registered (M)
Change in registrations
Products/households
Increase
Registrations to existing
households
Products sold (K)
Households with 1 product
Products per >1 household
Total listening hours (B)
2018
7.4
21.0
2.82
36%
5,165
38%
3.94
5.9
2019
9.1
1.7
26.1
5.1
2.87
0.04
36%
6,204
38%
4.01
7.7
2020
10.9
1.8
31.6
5.5
2.90
0.03
41%
5,806
39%
4.11
10.2
2021
12.6
1.7
37.1
5.5
2.95
0.05
46%
6,503
40%
4.25
12.1
2022
14.0
1.4
41.8
4.7
2.98
0.03
44%
6,281
40%
4.30
12.8
Added 1.4 million new households, total ending
household base of 14.0 million, +11% y/y
O
New household acquisition and product
registrations adversely impacted by
product availability challenges and low
promotional activity in 1Q22 holiday
period.
Registered products grew +13% y/y to 41.8
million registered products
Registrations to existing households
represented 44% of total
Products per household continues to grow,
reaching 2.98 in FY22
O
Implied products per household with >1
product grew to 4.3 driven by strong
repurchase activity
Listening hours +6% to 12.8 billion
Note: Unaudited. Products per household defined as total registrations divided by total households. Products per >1 household defined as products registered less single product households divided by households with >1 product
Percentages have been calculated using actual, non-rounded figures and, therefore, may not recalculate precisely.View entire presentation