Zegna Investor Day Presentation Deck
ZEGNA BRAND POSITIONING
+34%
+137%
Dimension is a proxy
of Searches Volume
17/05/22
Ermenegildo Zegna
ZEGNA
Zegna Triple Stitch ↓
+82%
Zegna jackets
Zegna suit
Zegna shoes!
+129%
+75%
+45%
Ermenegildo Zegna Group
THE POSITIVE TREND OF ORGANIC
SEARCHES ON GOOGLE REFLECTS THE
IMPACT OF ZEGNA'S REBRANDING
STRATEGY, STARTED IN Q4 2021:
AS A MATTER OF FACT, "ZEGNA" HAS
BECOME THE TOP KEYWORD IN 2022,
SURPASSING "ERMENEGILDO ZEGNA".
THE NEW STRATEGY OF THE BRAND,
SWITCHING THE FOCUS FROM FORMAL
TO LUXURY LEISUREWEAR, CAN ALSO
BE SEEN INTO AN INCREASE OF THE
NEW CORE CATEGORIES-RELATED
KEYWORDS, SUCH AS "ZEGNA SHOES"
ZEGNA JACKETS AND THE ICONIC
"ZEGNA TRIPLE STITCH".
"
Source: Google Data. Last 12 Months (April 2022). Delta % YoY
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