Allwyn SPAC Presentation Deck
UK National Lottery opportunity
Allwyn is bidding for the UK's National Lottery license
Overview¹
• The National Lottery is the state-licensed national lottery that was established in the UK
in 1994
It is operated by Camelot UK Lotteries, to which the licence was first granted in 1994
• Extensive retail network of nearly 44k retailers, accounting for nearly 70% of sales
Europe's largest online lottery in terms of sales with over 7.5m active registered players
• ~94% of the UK population live or work within 1 mile of a National Lottery Terminal
• The National Lottery logo is recognizable to 95% of the UK adult population
Physical retail remains the predominant sales channel however online product has grown
strongly in recent years and accounted for almost a third of all sales in FY20
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• The Gambling
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UKNL project
overview
Commission, as the
regulator of the National
Lottery, issues the licence
to operate the lottery
Fourth licence competition
was launched in early
2020
-
41 1)
Will be awarded in
early 2022 and operate
from 2024
Period of the licence is
10 years
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•
Allwyn's operations
in the UK
All UK operations under
the single Allwyn brand
Allwyn UK is led by a team
of UK and international
experts with considerable
experience in the UK's
retail, gaming, digital and
entertainment sectors
allwyn
Powering ged
Source: Company information
Based on Camelot disclosure as per FY2020A public financial reporting
Partnership with
Vodafone
Allwyn has selected
Vodafone as the
connectivity partner for its
bid
O
vodafone
Allwyn UK management
Senior team with experience of delivering successful national programs
Allwyn UK advisory board
Sir Keith Mills
Bid Chair
David Craven
UK Allwyn CEO
Managing Director, The Tote; CEO, World Gaming; co-founder of digital media firm
UPC/Chello.
Lo
Alastair Ruxton
Director
THE
NATIONAL
LOTTERYⓇ
Founder of Air Miles & Nectar programs; Intl. President, CEO of London 2012 Olympic and
Paralympic Games bid; Deputy Chairman of LOCOG
Part of London 2012 Olympics bid team and Organizing Committee; COO at Falcon &
Assoc., which played central role in helping to win Expo 2020
Brent Hoberman, CBE
Advisor
Giselle Pettyfer
Corporate Affairs & Partnerships Director
Director of Communications for the International Olympic Committee; Formula One Head
of Communications for Jordan; CEO of Falcon & Assoc.
Justin King
Advisor
Co-founder of corporate-backed venture studio and accelerator, Founders Factory, and
global community of founders and tech leaders, Founders Forum
Former CEO Sainsbury's, senior management at ASDA and M&S, current non-executive
director on M&S board; at Sainsbury's, produced 36 consecutive quarters of sales growth
Charles Garland
Advisor
Helped turn S Club 7 into global pop superstars; oversaw rollout of X Factor and 'Got
Talent' into among the world's largest syndicated TV shows
Amanda Horton-Mastin
Advisor
CEO at Semble; spent 20+ years at Comic Relief in senior roles in marketing, fundraising,
innovation, public education, grants and international events
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