Embracer Group Mergers and Acquisitions Presentation Deck
CrazyLabs overview
Developer of hit SuperStylist and long lasting Casual &
Lifestyle mobile RPGs targeting a female audience
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Also a top Hyper-Casual publisher, with robust infrastructure
to rapidly test and scale hundreds of products monthly
+4.5bn downloads since inception, of which 1bn in 2020
Released 11 new titles worldwide in 2020, of which 8 reached
+20m downloads within 12 months²
+110m unique MAUS across portfolio
Top 3 Globally in mobile game downloads¹
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Top Parent Companies
Heatmap
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1
5
Show change metrics
Parent Company
Voodoo
AppLovin
2 Companies
Crazy Labs
4 Companies
Jinke Cultur-Outfit7
3 Compes
SayGames
Change (Value) | Period
107
3
AD
AppLovin
2 Companies
Crazy Labs
4 Companies
Jinke Culture - C
3 Companies
vnload
AS
A41
Om A3
855m 20
848m ^7
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SUPER STYLIST
Dress Up & Style Fashion Guru
Super Stylist - Most downloaded fashion game in 2020
Released in
May 2019
60m Installs³
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Revenue 4:
$16m
Contribution:
$5m
Notes: 1). AppAnnie and Sensor Tower for 2020. 2). 6 out of the 8 titles reached +20m downloads in 6 months. 3). Until May 2021 4) From release until March 2021. 5). MAU as per Jan21. 6). ARPPU as per Jan21.
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EMBRACER+
GROUP
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MAU5: 7.2m
ARPPU6: $20
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