BAT Results Presentation Deck
Successfully navigating a challenging environment
COVID revenue* headwind c.4% H1; c.3% expected FY
Developed Markets
(c.75% of Group revenue)
Consumption resilient;
stable to slightly higher
> Good pricing
>
Little evidence of
accelerated downtrading
Volume share +30bps
Emerging Markets
(c.25% of Group revenue)
Volume impacted by
lockdown severity & duration
>
>
Deeper lockdown in some
markets
Reduced illicit trade in others
South Africa sales ban
Share growth versus FY19. Source: Company data
*Adjusted Revenue on a constant rate basis. See Appendix A1 & A2 ** Volume share in THP, Value share in Vapour..
BAT
Volume share +70bps
Global Travel Retail (GTR) substantially impacted
A BETTER TOMORROW
New Categories
Category growth slowed;
now recovering
> Face-to-face consumer
activation restricted
> Switch to Digital comms
> E-commerce revenue up >2x
Growing share**
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