Prada Investor Day Presentation Deck
Brand
Strategic Levers for Growth
Maintain fashion and
cultural leadership
Consolidate strong awareness
leveraging brand pillars
Marketing investment into digital
and experience to sustain and
convert customer focus
Lead conversations and purpose-
driven communication
Leverage Prada-ness to develop
Prada Community
PRADA Group
Product
Grow across categories
maintaining a balanced product mix
Leverage offer architecture,
strengthening top items
Invest in iconic products
and newness
Launch new categories
(beauty, fine jewelry, home)
Take Linea Rossa to full potential
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Customer
Over-accelerate on customers
pool driving market growth
(Gen Z, China, US),
while consolidating the core
Continue focus on retail across
the "omni-channel" journey
Take clienteling to full potential,
continue innovating engagement
model
Increase 'human touch' impact,
deliver inspiration and discovery
experience
Capital Markets Day 2021View entire presentation