Sustainable Smart Spaces & Wellness @ Home
Leading position in key markets - solid presence in Europe &
leading positions in emerging markets with key brands
Investment Highlights
10%
beko
✓ Maintained 1 st position in the U.K.
8%
6%
✓ Among top three brands in major countries in Europe including Austria, Belgium,
Denmark, France, Italy, Spain, Poland, Russia, Ukraine, Serbia, Israel
4%
2%
0%
arctic
✓ Fastest growing white goods brand in the European market since 2000
Continuous strong leadership in Romania with Arctic brand, followed by Beko
brand in unit terms, strengthening the positioning of Arçelik Group
✓ Having the most widespread distribution network in Romania and also most
dominant after sales service network
25%
20%
15%
10%
5%
0%
Beko Market Unit Share (EU24)
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
Arctic & Beko Market Unit Share in Romania
#1
#1
#1
#1
#1
#2
#2
#2
#2
#1
#2
#1
#2
#2
■Arctic Beko
Defy Market Unit Share in South Africa
✓ Market leader with Defy brand in South Africa in both unit & value terms
45%
#1
#1
#1
#1
#1
#1
#1
DEFY
✓ A premium brand in the South African market and its target demographic is mid-
tier income consumers
30%
15%
✓ Products are sold mostly through independent retailers and national chains
0%
2016
2017 2018
2019 2020 2021 2022
Also;
•
.
•
GRUNDIG
A Premium Brand into MDA Market
Leveraging Grundig's German heritage and strong image
in Consumer Electronics
Expanding the brand into Premium White Goods Segment
(Price Index around 120 in Europe)
The only European to have a full product range which
includes MDA, SDA and Consumer Electronics
D Dawlance
In Pakistan
Leading appliance company
Market positionings reflect the data of a retail panel market as of December 31, 2022.
SINGER
BANGLADESH LIMITED
In Bangladesh
Strong position in the appliances
market, widely recognised brand
•
VOLTAS-beko
2016 2017 2018 2019 2020 2021 2022
Arçelik
HITACHI
Home Appliances
In India
Increasing presence in one of the
most populated country in the world
In Asia
Increasing presence in Asia with a
well recognized brand
12
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