Omni-channel Growth and Financial Performance
Strategy execution progress:
Enhancement of customer and user experience
MANU
MANUL S
1009
Manu
1099
MANU
MANU
D
питесь!
Ova
проезд
<
Mobile-first concept with best-in-class app
New features introduced to the mobile app, 2021 achievements included
Launch of DM mobile app in Belarus and Kazakhstan, launch of Zoozavr mobile app
Updated search engine with an improved user interface
Quick second order function and improved mobile app area "My orders"
Login and registration via social networks
Product recommendations and chat with customer support
Sources: Company data.
orders
& info
毎日
detsky mir
Detsky Mir 3.0 successful pilot and further roll-out
DM 3.0 store concept was introduced in Q2 2021 to support online sales growth and improve customer experience:
107 stores in DM 3.0 format as of Dec'21
Unified customer communication in stores and online leads to NPS increase
All new stores will be opened in 3.0 format since 2021
Full digital transformation and modernisation of existing stores in the mid-term
Simplified store design and Omni-channel design concept improving user experience
27View entire presentation