Investor Presentaiton
B2B PIPELINE GROWTH
STRONG SALES LEAD GENERATION CY2018 YTD
A$, 000s
Brain ResourceⓇ
$14,000
Q3 Metric
Q3/Q1 Growth
# Leads
2,200
4.2x!
$12,554
¡Total Pipeline
$12,554
3.7x1
$12,000
Weighted Pipeline
$3,766
4.4x
Average Contract Value
$110
1.9x!
$10,000
$8,000
$6,000
■Total Pipeline
$4,000
$2,000
$0
■Weighted Pipeline
$3,437
Mar-18
$851
$7,546
Jun-18
$2,242
Sep-18
$3,766
Note: Figures demonstrate the growing size of the B2B sales opportunity set throughout CY2018. Pipeline represents an annualised
amount for the clients that have been qualified as prospective leads by marketing and sales. The 30% weighted conversion rates are
an assumption based on where a lead is in the sales cycle. Actual revenue is subject to conversion of pipeline to invoiced sales.
SIGNIFICANT GROWTH IN SALES
PIPELINE CY2018 YTD
3.7x TOTAL SALES PIPELINE Q3/Q1
AND 4.4x WEIGHTED
Driven by a steady q/q increase in marketing
leads to 2,200+ currently, and featuring an
average % probability weighting of 30%
across the pipeline
2x AVERAGE CONTRACT VALUE
(ACV) VS. CURRENT TO A$110K+
Driven by the combination of (i.) strategic
targeting of larger B2B SaaS contracts, (ii.)
increased pricing, and (iii.) screening
product offering
SCREENING PRODUCT DEMAND
DRIVING SHORT-TERM PIPELINE TO
HIT CY2018 TARGETS
A$200K+ ACV pricing and upfront delivery
and recognition under AASB15
19
©2018 BRAIN RESOURCE LTD. - CONFIDENTIAL MATERIAL ALL RIGHTS RESERVEDView entire presentation