Capital Allocation and Growth Strategy

Today 2017 2107 Evolved Strategies for Sustainable Growth Innovation Mass Approach, Capital-Intensive A Pricing Omni-Channel Media Targeting Episodic and Reactive <1% of Digital Sales Fit for Purpose/ Occasion-based Proactive Strategic Growth Driver 5%+ Of Digital Sales + White Space Segments Broad-reach Targeting Mass Personalization with Greater Effectiveness And Lower Cost

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