Investor Presentaiton

BRICS Brand Research Report • South Africa's hosting of the tenth BRICS Summit in 2018 is a significant moment to reflect on the evolution of the BRICS in the past decade. • This report captures findings related to three aspects, being: foutherfor iwas CURTIF HUO Firstly, the emergence of the BRICS as an institution in the global governance arena ww OUNTO 31 0 JUNETI Secondly, how the institutionalisation of the BRICS contributes to the development of the BRICS brand ww H Ivano NYHE HMON Thirdly, how this BRICS brand presents a unique case of compound soft power, or, as alternatively referred to as the multilateralization of soft power South Africa Inspiring new ways

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