Waldencast 2Q22 Investor Results
A STRONG GROWTH IN COMMUNITY + CORE PRODUCTS 1H 2022
AWARENESS + COMMUNITY GROWTH
SEPHORA
+22% Client Growth 1H22¹
62% of clients are new to brand 1H22¹
+5 ranks on sephora.com YTD to #17¹
O
Instagram
2.1M Followers4
+196K followers 1H22²
6.5M video views 1H22²
18.7M impressions 1H22²
5
TikTok
582K Followers4
196.9M #milkmakeup
views
+16K followers 1H22²
6.3M video views 1H22²
+424K likes 1H2022²
Launch date:
% of YTD 2022 revenue:
YTD 2022 % growth
¹ Sephora management report; 2 Milk internal measurement tools as of Friday August 5th at 1:00pm EST. ³ Milk internal sales data. 4 Updated as of Friday August 5th at 1:00pm EST
STRONG CORE PRODUCT GROWTH
MALE
Hydro Grip Primer
$18 (mini) / $36 (full size)
HYDRO
2019
23.7%³
+65%³
Hydro Grip Spray
$20 (mini) / $36 (full size)
2020
11.8%³
+241%³
Mill
MAKEUP
Lip + Cheek
$21
2016
9.3%³
+90%³
Milk
MAKEUP
Matte Bronzer
$21
2016
9.0%³
+209%³View entire presentation