GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg The Media Environment: The Degree to which Use of Specific Platforms Correlates with Positive Outcomes Digital/Social Practice Good Reputation Successful Spreadable content Significant Significant Twitter Significant Insignificant Producing Online Videos Insignificant Significant Facebook Insignificant Insignificant Linkedin Very Significant Significant SEO YouTube Co-creating content Insignificant Significant Insignificant Insignificant Very Very Significant Significant 63 Strategic Communication and Public Relations Center

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