Creating the Future of Finance - Breakthrough Innovation
K
KASIKORNTHAI
Performance
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
■Success is driven by continuous growth in number of customers and K PLUS users; highest
Net Promoter Score among banks in Thailand
Number of Customers* (mn)
K+ K PLUS Users and Transactions** (mn)
31,750
15
10
225050
(+9.3%)
21.3
20
19.5
15
16.0
16.5
17.7
15.0
13.9
35,000
30,000
25,000
20,710
14,516
20,000
10
8,477
20.0
17.1
15,000
5,188
14.4
3,052
12.1
10,000
5
10.0
7.3
5,000
0
0
2017
2018
2019
2020
2021
2022
2016
2017
2018
2019
2020
2021
2022
Total Users
-Number of Transactions (RHS)
* Customers in Retail Business account for 92%, SME Business 8%, and Corporate
Business less than 1% of customer portfolio
** Active users defined as minimum of 1 Login per month; 73% active users as of 2022
Net Promoter Score (NPS)***
(#1 among Banks in Thailand)
100
50
35
0
2020
63
2021
83
2022
*** NPS Study 2022 surveyed by The Nielsen Company during September to November 2022,
measuring the willingness of customers to recommend a company's products or services to others
บริการทุกระดับประทับใจ
K
KASIKORNTHAI
The K-Strategy
■ K-Strategy is reimagined to drive growth and empower customer
Vision
Sustainable
Development
Purpose
BANK OF SUSTAINABILITY
ธนาคารกสิกรไทย
开泰银行 KASIKORN BANK
"KASIKORNBANK aims to be the most innovative, proactive, and
customer centric financial institution, delivering world class financial services
and sustainable value for all stakeholders by harmoniously combining technology and talent"
ESG
Beyond Banking & Innovation
Strong Brand
To Empower Every Customer's Life and Business
PAY
Growth
Strategy
Dominate Digital
Payment
Reimagine Commercial
& Consumer Lending
Data
Key
Capabilities
898
Democratize
Investment & Insurance
Penetrate
Regional Market
Strengthen Harmonized Sales and Service Experience
HR
Proactive Risk & Compliance
Value-Based Productivity
บริการทุกระดับประทับใจ
IT
23
24
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