BuzzFeed Inc. Entertainment & Culture Presentation
BuzzFeed Inc.
Powering organic growth of brands.
In five years, BuzzFeed has built Tasty into a scaled, cross-platform brand with multiple revenue streams.
BuzzFeed
Formats Applied
to Cooking
Applies popular
BuzzFeed formats to
cooking and discovers
success
Experimentation
& Social Media
Feedback/
Data Loop
User-generated
cooking videos going
viral on Facebook;
starts experimenting
with original BuzzFeed
food videos
Audience
Expansion
Tasty Facebook
channel surpasses 8M
engagements (likes,
comments, shares) the
month after launch (1)
Iterations for
Expansion &
Development
Applies learnings to
launch international
versions and develop
new styles and
formats
Multiple
Monetization
Streams
Popularity fuels
product launches: Top
Selling Cookbook,
Tasty App and One
Top cooking
appliance
Here's how to make-PIZZA OP
TASTY
14M
views in
10 days
Deena Shollenberger
This Is Perfect My son akad for avancake the birthday Now know
how
So good and cheesy, making this
2
(1) Tubular Intelligence, Oct 2020
(2) Facebook public data, as of March 2022
PROPER
bien
TASTY TASTY
TASTY TASTY
demais
JAPAN
TASTY
latest &
greatest
Tasty Facebook (2)
Followers
2M
180M
Sept. '15
March '22
20
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