Corporate Bond Portfolio and Investment Analysis
AIA China: Capturing the Middle Class and Affluent Opportunity
AIA
Differentiated Premier Agency
High-Value Customer Segment
■
■
Full-time Premier Agency
Quality recruitment
Customer-centric advice
•
Compelling Propositions
Fast-growing middle-class & affluent segments
Growing needs and customer demands
High lifetime customer value
Leadership
in Protection
+
Long-Term Savings
for Affluent Segment
VONB per Agent
4x
Industry
AIA China
~90%
agents with
college degree
and above
Middle class
and above
customers (1)
85% of ANP
> 6 policies per customer
Closing Customers' Protection Gap
AIA Needs-Based Advice (NBA) Process
Critical Illness Average Sum Assured
2.9x
91%
of agents sold
protection policy (3)
>70%
of protection
VONB are Cl
>50% Protection
No. of policies
in 1H23
75% Policies
from existing customers
via agency in 1H23
Private Pension
AIA China's #1 long-term
savings product in 2Q23
High Value-Added Services
Integrated
Differentiated
Personalised
> 6 years
average tenure,
experienced agents
2x productivity
experienced agents
to new agents
Industry
Average
Before NBA
After NBA
AIA China Customers (2)
Notes: For 1H23 unless otherwise stated
€23
(1)
(2)
(3)
Annual premium of RMB20,000 and above
Customers who participated in the insurance coverage analysis in 1H23
Of agents who sold a policy in 1H23
60%
Health & wellness
and retirement services
attachment rate
Health and
Wellness
Retirement
Education
Wealth
Management
Legacy
Planning
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