All-In to Win Transformation Program

MULTI-PRONGED INITIATIVE TO IMPROVE OUR GM 2 Gross Margin Attack GROSS MARGIN ATTACK PROGRAM COMMERCIAL GM ATTACK SUPPLY CHAIN ATTACK Excess & Obsolescence Manufacturing Coty FY21 gross margin of ~60% vs. beauty peers at >70% FY25 objective of mid 60% Strategic pillars are all gross margin accretive Pricing and Net Revenue Management Value Distribution Reduction COTY Strategic Sourcing Gross Margin Attack Distribution Planning Portfolio Mix MATERIAL COST ATTACK Material Value Analysis Platforming TOTAL IMPACT: ~500 BASIS POINTS BY FY25 Portfolio Management PORTFOLIO GM ATTACK

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