September 2022 Presentation
FILL-RITE OVERVIEW
FILL-RITE
Brand Overview
• Widely recognized as #1 fuel
transfer pump brand in the
industry
• Products include fixed and
portable fuel transfer pumps,
meters, and accessories,
including hoses, nozzles, and
attachments
SOTERA
Rugged chemical and
industrial fluid transfer pumps
• Products include pumps and
meters for the safe and
efficient transfer of
concentrated chemicals across
a wide variety of end market
applications
11%
4%
Revenue Breakdown
FY 2021A Revenue: $132mm
Product Mix
4%
14%
Geographic Mix
4% 3%
33%
8%
34%
85%
Key Facts & Figures
$132mm FY21A Revenue
~25% FY21A Proforma Adjusted EBITDA Margin
$1.5bn+ Addressable Market
Across Fuel, Chemical, Water, and Fuel Management Systems
#1 Brand in Fuel Transfer Pump Industry
Network of ~2,000 Channel Partners
Across Distribution, Retail, and E-Commerce
2 Well-Invested Manufacturing Facilities
Indiana and Kansas
Approximately 250 Employees
DC Pumps (Portable)
AC Pumps (Fixed)
■ US
Canada
Meters
Hand Pumps
Accessories
Chemical Transfer Pumps
■Mexico
■ROW
Select Key Channel Partners
Distributors (~50%)
Retail / E-Commerce (~50%)
JME ELLSWORTH YANT
O'Reilly
ZNATIONAL ENERGY
EQUIPMENT INC.
PHOENIX
PUMPS, INC.
EQUIPMENT
Rykin
FarmChem
EXCEL
NAPA BALKAMP FleetPride
NORTHERN MID-STATES
TOOL EQUIPMENT
ORGILL
EO
EARL OWEN
PRINCESS AUTO
STANWADE
METAL PRODUCTSING
TRACTOR
SUPPLY CO
amazon Peaveyar
SEPTEMBER 2022 PRESENTATION
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