West Virginia Economic Revitalization

WV's tourist population is under-indexed on upper & middle class tourists & older tourists There is an opportunity for West Virginia to capture higher-income tourists¹ West Virginia can also slightly increase visits from older tourists 52 40 32 38 WV US Average 16 22 Low-income Middle-income High-income 13 11 61 57 WV US Average 28 28 <24 24-55 >55 30

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