Ingredient Solutions Sales Expansion
BRANDED SPIRITS
CONTINUE TO FOCUS AND INNOVATE WITHIN U.S. SPIRITS PRICE TIERS THAT ARE GROWING - PRIMARILY HIGH-END AMERICAN WHISKEY, TEQUILA, & GIN
Growth Across Spirits Categories Continues to Outperform in the High-End
MGP
Recent Innovation Launches are Designed to Capitalize on
Fastest Growing Price Segments
BOURBON
WHISKEY
Sales CY All
52 Weeks
Trend
TEQUILA
Sales CY All
52 Weeks
Trend
Ultra Premium $775,810,282
+14%
Ultra Premium
$1,047,632,221
+2%
El Mayor
Extra Anejo
SRP: $129.99
June '23
Super Premium
$873,158,970
+3%
Super Premium
$541,789,483
+6%
Premium
$284,712,999
+5%
Premium
$904,978,231
+12%
Mid
$576,066,756
-1%
Mid
$444,934,244
+5%
Value
$29,920,160
-2%
Value
$42,624,771
+5%
2023
Remus
Straight Bourbon
SRP: $54.99
July '23
Yellowstone
Straight Bourbon
SRP: $49.99
Oct '23
Penelope
15-Year Whiskey
SRP: $99.99
Nov '23
MUS STRAIG
Mayor
52 Weeks
GIN
Sales CY All
Trend
AMERICAN
WHISKEY
52 Weeks
Sales CY All
Trend
Ultra Premium
$88,129,961
+7%
Ultra Premium
$969,267,307
+12%
Super Premium
$115,917,370
-2%
Super Premium
$1,147,271,863
+2%
TB
Premium
$238,288,087
-5%
Premium
$1,011,997,896
0%
Amayor
Mid
$109,978,038
-3%
Mid
$750,845,481
-1%
Value
$28,409,838
-1%
Value
$59,398,249
-2%
C
TEQUILA EXTRA AÑEJO
100% DE AGAVE AZUL
BOURBON BARREL AGED
NATURED 3 MONTHS BOURBON
BARRELE COMPLEXITY & ELEGANCE
1898 CELEBRATING 25 YEARS 2025
HERITAGE SINCE 1847
ROSS & SQUIBE DISTILLERY
Lawrenceburg, Indiuno
REMUS
STRAIGHT BOURBON WHISKEY
HIGHEST RYE
MASH BILL Core 51%. Rye 39% Malted Rye 10%
AGED
YEARS
OF THE BOOTLEGGERS
54.5% LCL (PERTY
YELLOW
SMCS
1373
WHISKEY
SEVENTH GENERATION FAMILY DISTIMMARS
BEANS PRETILLERY
SPECIAL FINISHES
COLLECTION
TOASTED
ENTUCKY STRAIGHT BOURBON WHISKEY
FINISHED WITH TOASTED OAK STAVES
100
SOCIVIL
LEBANON, KENTUCKY
P
PENELOPE
AMERICAN
LIGHT WHISKEY
FOUNDERS JOESERVE
16
Source: Nielsen 52 weeks Sales CY All Growth Trend by Spirits Category thru October 7, 2023View entire presentation