RBC Financial Strategy and Performance
Personal & Commercial Banking - Canadian Banking
TM
Strategic Priorities: Building A Digitally-Enabled Relationship Bank"
Transform How We
Serve Our Clients
Accelerate Client
Growth
Rapidly Deliver
Digital Solutions
Innovate to
Become
a More Agile and
Efficient Bank
Recent Awards
■ Make it easier for clients to access products and services digitally
RBC
■ Create capacity and capability to focus on advice, complex servicing and sales, and problem resolution
■ Focus on innovating our branch network
■ Grow commercial market share through industry-specific credit strategies
Target high-growth retirement segment and business succession planning
■ Continue to increase client acquisitions including key segments: high net worth, newcomers and
students and young adults while deepening existing client relationships
■ Continue to deliver leading digital capabilities and functionality through our award-winning mobile app
■ Create partnerships to innovate, making it easier to bank with RBC
■ Invest in research and development to understand and meet rapidly changing client expectations
■ Accelerate investments to simplify, digitize and automate for clients and employees
Change or eliminate products and processes that do not add economic or client value
■ Invest in employees to enhance digital, agile and change capabilities
Highest in Customer
Satisfaction Among the Big
Five Retail Banks for the 3rd
consecutive year (1), Highest in
Customer Satisfaction Among
Mobile Banking Apps for the
2nd consecutive year (1)
Business Segments
RETAIL BANKER
INTERNATIONAL
North American Retail Bank of
the year & Best Customer
Facing Technology for
MyAdvisor(2)
CELENT
MODEL
BANK
NOMI Insights and NOMI Find
& Save won the Personal
Financial Experience category;
RBC's digital employee
activation strategy won in
Employee Productivity
category (3)
(1) J.D. Power, 2018. (2) Retail Banker International, 2018. (3) Celent Model Bank, 2018. (4) Digital Finance Institute, 2018.
DIGITALFINANCE
INSTITUTE
Financial Institution of the
Year for the 2nd consecutive
year (4) at the Canadian FinTech
& Al Awards
11View entire presentation