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Investor Presentaiton

Strident Growth in Advertising Revenues... Advertising Revenue TV remains the medium of choice for large advertisers in India Increasing trends of higher ad spends in the South, driven by high per-capita income in South India Leading to consistent growth for Sun TV's Ad Revenues Language Tamil Telugu Ad market size (Rs bn) 20.0 11.0 Kannada 8.0 6.0 45.0 Malayalam Total Sun TV Ad Revenues Source: KPMG / FICCI Indian Media and Entertainment Industry Report 2015 /Television / Market Estimates (Rs bn) 14 13.1 CAGR 6.5% 12 12.10 11.4 11.7 10 9.7 10.5 9.5 10.7 8 7.9- 10 6 4 2 0 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 16
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