Investor Presentaiton
FMN
Key Marketing Activities
Efficient marketing and distribution strategies positively impact sales
Food and Agro-Allied Group
Increased awareness of the
iconic Golden Penny brand
through campaigns such as:
•
•
Dare2Dream
(Food MeetsFame)
Phowaka
(#GPShootyourShot)
60th Anniversary
.
20over20
•
Bella Naija Pasta and Chill
Marketing activities
Increase
in
consumer
engagement driven by:
•
Communication support on
digital platforms such as
Facebook,
YouTube, etc..
Instagram,
Products well accepted both
in trade and with consumers
evidenced by:
.
Solid improvement in sales
by 34% year on year
•
•
Hashtags (#)
•
Posts using photos, videos,
status and links
•
Consumer engagement
growth in B2C segment
27% year on year volume
Unique reach of c. N26m
during the year
Remarkable impact
FLOUR MILLS OF NIGERIA PLC | INVESTOR PRESENTATION FULL YEAR 2021
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