Responsive Acquisition Marketing Platform (RAMP)
Acquisition of Protected Drives Our Subscription
Business
Customer Count
(in millions)
Subscription Adj. Gross Profit
Subscription Adj. Revenue
($ in millions)
($ in millions)
2.7
2016 Cohort
2018 Cohort
2017 Cohort
2019 Cohort
$120
2020 Cohort
■2021E Cohort
0.9
'18 -'21 CAGR: 46%
1.9
1.2
2018
2019
2020
2021E
$90
$60
$30
18 '21 CAGR: 32%
$0
2017
2018
2019
2020
2021E
85%+ from
Existing
Customers
Highly Predictable Recurring Revenue Model
($1)
($9)
$16
$47
2018
2019
2020
2021E
#1
System] has been investor &
partner since 2018
#2
Prior period investments in
customer acquisition
provides revenue lift in 2021
and beyond
#3
Strong pipeline of new
subscription products
provides platform for long-
term growth
#4
Became profitable on a
billings basis in Q4 20
S1
Note: Pro Forma Billings Adj. Revenue and Pro Forma Billings Adj. Gross Profit are both billings based metrics with respect to subscription revenue. Historical periods include pro
forma consolidation of pre-acquisition results. These metrics adjust our similarly titled financial metrics for differences between revenues and billings.
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