Investor Presentaiton
Growth in Local Broadcast TV News Viewership and NXST Digital User Engagement
■ Local broadcast television remains an essential source
for critical information and updates on the coronavirus,
as well as a key source of entertainment
■ Local broadcast television evening news viewership
among adults and millennials age 18 to 34 remains
impressively high, even as markets reopen
■ Nexstar's digital network delivered record growth and
audience engagement in 2020, ranking #1 in local news
for every month of the year (Source: Comscore)
■ Nexstar's digital network reached all-time highs across
key performance indicators in 2020 (Source: Comscore):
Average monthly users of 91 million
Total pageviews of 7.8 billion
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Total multiplatform minutes of 10.4 billion.
Total digital video views of 1.6 billion
Age 18+ Local Broadcast TV Evening News Viewership (Live +1) Average Cumulative Weekly Impressions
Impressions (000) and Percent Increase vs. 2019
2019 2020
+52%
+59%
+29%
+30%
+18%
+15%
+7%
38,132
37,946
34,590
26,854
25,058
23,800
Live+1
March
Live+1
April
Live+1
May
30,870
29,765
26,238
22,916
Live+1
June
Live+1
July
29,898
28,001
26,645
23,107
Live+1
August
Live+1
September
Source: TVB, Nielsen, NLTV, monthly average of weekly cumulative impressions in the 25 LPMs. M-F Local News: M-F 4-8p. ABC, CBS, CW, Fox, NBC, Tel, Uni
Age 18-34 Local Broadcast TV Evening News Viewership (Live +1) Average Cumulative Weekly Impressions
Impressions (000) and Percent Increase vs. 2019
2019 2020
+159%
3,469
+152%
+83%
+89%
+64%
+55%
+41%
3,195
2,777
2,519
2,374
1,514
1,340
1,451
1,266
1,330
1,340
2,225
2,082
1,581
Live+1
September
Live+1
Live+1
April
Live+1
May
Live+1
June
Live+1
July
Live+1
March
August
Source: TVB, Nielsen, NLTV, monthly average of weekly cumulative impressions in the 25 LPMs. M-F Local News: M-F 4-8p. ABC, CBS, CW, Fox, NBC, Tel, Uni
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