Investor Presentaiton

30 MARKET-SHARE LINKED DEALS The group partners with clients with high emphasis on ownership of increased market share, category expansion and hyper local nitiatives to overcome hurdles in territorial sales. A popular noodle brand wanted a focussed campaign on driving sales of a particular SKU. A frequency campaign with a mix of high impact ads, regular ads and advertorials were used. Madhurima was used to communicate and engage with the women audience. O Dainik Bhaskar GROUP

View entire presentation