Investor Presentaiton

Expanding Customer Reach through Digital-led Partnerships AIA Segmented Propositions Digital-led Bancassurance Comprehensive Product Suite Digital and Face-to-Face Advice Engagement Content and Services Partner Integration ■ APIs and digitally-enabled customer journeys ■ Data-driven and simplified underwriting " Jointly developed propositions Digital Platform Partnerships Customer-led Lifestyle Propositions Agile, Test and Learn Approach Technology, Digital and Analytics Enablers Analytics-enabled Leads Generation ■ Data-driven marketing Using data from AIA, partners and external Propensity models to design targeted offers Customer Preferred Purchase Journey Digital completion with assisted closure ■ Face-to-face advisory for more complex sales ■ Remote selling capabilities Productivity Lead generation Conversion rates / Seller productivity New Digital Growth Opportunities No. of new customers acquired digitally Follow-on sales and lifetime monetisation Shared Value Partnerships ↑ VONB Partner commission income 5

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