Investor Presentaiton

Our Dual Engine Content-and-Platform Strategy ZE TENCENT MUSIC ENTERTAINMENT Sing Watch K live ☑ QQ Music Kugou Music Kuwo Music We Sing Lazy Audio TME Live 400 Listen Discover Unique user experience Users Monetization Platform Perform Socialize Content Enrich content offerings ZE % Reach Monetization Content Provider Empower creation and distribution Copyright Protection Online Music Live Streaming Online Karaoke Long-form Audio Concert Create Endless Possibilities with Music and Technology ☐ -□ Technology Empower Creation 5

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