Investor Presentaiton

En Tecnología, se instalaron espacios dedicados a mostrar marcas innovadoras en los que los clientes disfrutaron de presentaciones de productos y experiencias de interacción única y exclusiva. En Hogar, se introdujeron nuevos conceptos de Luxury Lifestyle. In Technology, we launched spaces to showcase innovative brands; spaces in which customers can participate in product presentations and unique interactive experiences. In our Home division, we launched new Luxury Lifestyle concepts. KitchenAid CASA PALACIO, HOGAR Y TECNOLOGÍA En Tecnología, en el centro comercial Coyoacán, se lanzaron varios proyectos de boutiques dedicadas a mostrar el ecosis- tema 360° de Smeg, Dyson, Krups, Lenovo y Samsung, entre otras, para que los clientes disfrutaran de presentaciones de productos y experiencias de interacción única y exclusiva. Asimismo, se instalaron cabinas interactivas de PC Gaming con Nvidia e Intel en las tiendas de Polanco, Monterrey, Que- rétaro e Interlomas, que complementan las de Perisur y Santa Fe. Se instaló la Pop Up de experiencia League of Legends en Polanco y se introdujeron nuevos conceptos de Luxury Li- festyle con Dyson, Smeg, Kitchen Aid y Samsung, entre otras marcas relevantes. Así, se mostró la integración de la tecnolo- gía en la vida diaria de los clientes. CASA PALACIO, HOME AND TECHNOLOGY In terms of our Technology division, a number of boutique projects were launched at our mall in Coyoacán, to showcase the 360° ecosystem offered by Smeg, Dyson, Krups, Lenovo and Samsung, among others, offering customers the oppor- tunity to participate in product presentations and unique and exclusive interactive experiences. Furthermore, interactive PC gaming cabins were set up in collaboration with Nvidia and Intel at our stores in Polanco, Monterrey, Querétaro and Interlomas, complementing those already in place in Perisur and Santa Fe. A League of Legends pop-up was also launched in Polanco, and we introduced new Luxury Lifestyle concepts in collaboration with Dyson, Smeg, Kitchen Aid and Samsung, among other leading brands, allowing us to showcase how our customers can integrate te- chnology into their daily lives. INFORME ANUAL | ANNUAL REPORT | 2021 49 KitchenAid AR EL PALACIO DE HIERRO POLANCO

View entire presentation