Freshpet Expansion and Growth Strategy

Freshpet feeding behavior by size of dog. Freshpet: Meal vs Mixer (1 Dog HHs) FreshPet Loyalty 29% 21% 39% 33% 64% 63% 69% 88% 79% 61% 67% 71% 38% 36% 31% Less than 10 10-24 pounds 25-50 pounds pounds Over 50 pounds As the Meal As a Mixer Less than 10 10-24 pounds Exclusive pounds freshpet Source: FP Panel, FP088, n=123 Single Dog HHS, FP Regular Users 12% 25-50 pounds Over 50 pounds Regular 53

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