Tanfeeth Overview

Strategic Imperatives 2 Drive Profitability 2012 Objectives ■ Revenue growth - Increase cross-sell and bolster fee based business within the Consumer Banking and Wealth Management segment; e.g. FX, bancassurance, investments, etc. - Extend key account management model across wholesale banking segment; e.g. drive treasury sales and investment banking services to existing corporate relationships - Roll out sales effectiveness program across branches and direct sales force ■ Cost management - - - Continue to focus on cost and operate in a target cost income ratio of 33% to 34% - Efficiency gains through merging operational activities into Tanfeeth, and centralising procurement activities Evidence of Success in Q3 2012 YTD ▪ CWM fee income up 28% during Q3 2012 YTD vs. Q3 2011 YTD •Developed a strategic plan and roadmap for the wholesale bank to transform into a regional powerhouse; The strategic plan involves a large scale transformation of the wholesale banking unit encompassing among others: - Detailed Key account planning which will be extended across all key accounts over 2012 - 2013 - – Enhancement of our transaction banking capabilities - Renewed focus on offering leading investment banking services - Increased investments in treasury and expanding our solution offerings – Vigorously pursuing international expansion plans - Development of superior credit processes - Enhancement of operational efficiencies ■ Run a Group wide cost optimisation program; Q3 2012 cost base AED 19 million and AED 150 million below Q2 2012 and Q4 2011 respectively Emirates NBD 33

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